Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
For an industry that was so desperate for an in-person reunion, there sure is a lot of talk about the virtual world as the metaverse gets a bright spotlight at this year’s Cannes Lions International Festival of Creativity. Marketers and advertisers are getting into the space, creating virtual presences and giving presentations this week on the topic, as they have […]